Gifts are tokens of love from people. They help in strengthening the bonds and forming a community. They help in leveraging the social relationships for our mutual benefits, forging good friendships, and developing a sense of identity. But gifts are not just restricted to this – they are also highly used in business environments. Gifting customers improves customer satisfaction and builds loyalty. Researchers point out that the gifts activate the reward mechanism in the brain which makes the person seek the trigger that caused the pleasure. Thus it creates a loop where the brain continuously seeks pleasure and gains rewards. This business tactic is running the world now as you can see how many people are addicted to shopping. As entrepreneurs, we need to use this strategy for the benefit of our business. So, design your own gift vouchers for increasing your profits and devising your company strategies better. Here are some of the considerations and recommendations by which you can design your own gift vouchers,
The design you do for the vouchers depends on the theme of the occasion. Are you offering a voucher for every customer or just a specific group of the target customers? Are you planning special vouchers for a special festival? You need to think about all these questions before you start designing your design.
Seasonal Sales Gift Vouchers
Seasonal sales gift vouchers if done right can grow your business in leaps and bounds. It helps in getting in more touch with your target customers. But for seasonal sales to become hits, it must touch the hearts of the customers. For manipulating the emotions of your customers, so make sure to make your designs relevant to your theme.
If it’s about the spring sales, add some vibrant colors and decors to the vouchers. When it reaches the customers, the theme should resonate with your design. And most importantly, deliver the vouchers at the right time at the doors of your customers as many times these vouchers fail due to delayed deliveries.
VIP Gift Vouchers
You need to create an image around your brand that values the customers and always pays back the gratitude. This is the best tactic to increase brand loyalty. This can do wonders for your business in the long run. Customers would be highly satisfied and pleased with this voucher’s surprise.
You have to take proper care to make these gift vouchers look aesthetically pleasing and regal. You can choose any kind of color combination and decors but always make sure to make it as royal as possible.
Special Occasion Gift Vouchers
Sending vouchers for special occasions like birthdays, anniversaries, religious festivals, valentine’s day and new arrivals creates personalized marketing experiences for a customer. Personalization is a new way to make profits in online businesses as it connects the targeted customers emotionally to the marketers.
Voucher Designing Advices
You can make vouchers for any occasion but these are some of the advice you should always keep in your mind for making your voucher campaigns successful.
The information you add to your voucher is very important as it reflects your brand personality. So never forget to add the following to the vouchers,
- Contact information
- Unique voucher number
- Voucher amount
- Voucher expiry date
All these help you to draw in the customers and retain the loyal customer base. We hope that this advice helped you to designyour gift voucher.
Author: Alison Lurie